People don't just watch sport, they live it: hyped before, connected after. We make brands part of every moment in between.
Brilliant. We plan activations and content before, during and after the big day, with real people at the heart of it.
Tell the whole story → For brands outside sportNew to sport?Not a sports brand? Perfect. We'll connect you with the run clubs, athletes and creators that fit, and make sports content that feels real.
Find your people →Switched on
A few of the brands we've switched on.
Our ShoresJamie Nicholls and Sam Pilgrim take on Wales
Dinner?In the kitchen with Martha Stewart
Takes the PlungeWith swimmers Martina Manresa, Laura Cabanes and Pablo Ortega
The home straightRunning kit, shot where runners actually live
Men's HealthBringing Stone Island into the skate scene, properly
Athletic ClubLaunching GemBet as Official Asian Betting Partner
Dwell in MotionSix days on Mont Blanc with a trail running community
Morrama & SauconyBringing the design world and the running world together
SPORTbibleAverage Joe To Pro: a shooting lesson from the best
LADbibleTrick shots and trick questions at an empty Wembley
Perfect MatchA Valentine's brief that became a brand campaign
Brands we've worked with
- Red Bull
- Visit Wales
- LADbible
- GoStudent
- HSBC
- adidas
- Saucony
- Sony
- Stone Island
- Men's Health
- M&S
- Morrama
- Marley Spoon
- Athletic Club Bilbao
- ASICS
- PlayStation
- Stance
The Departments
We're a sports marketing and sports culture agency. Five desks under one roof, for sports brands and anyone who wants in. Switch on one, or run the lot.
Dept. BRNDBrand development
Positioning, identity and tone of voice for brands that want to be taken seriously by the communities they sell to.
Dept. CAMPCampaign support
Extra hands and sharp thinking for your team: planning, production, athlete relations and delivery across launches and seasons.
Dept. FILMContent development
Film, photo and social built around real sport moments, cut to work on every channel you use.
Dept. SEEDAthlete and influencer seeding
The right product in the right hands. We choose, brief and look after athletes and creators so the content feels earned, not placed.
Dept. LIVELive experiences
Events, activations, athlete camps and pop-ups, designed, built and run end to end, including the visual merchandising that makes them look right on the ground.
Good creative stands the test of time. The goal is to make something you can look back on in eight years and think, ‘Yep, that’s still f*cking amazing.’
Noel Reynolds, Founder
Friends of the Dept
Clubs and people we've seeded, worked with and still go running with.
Who's behind the switch
Noel ReynoldsFounder
Noel ReynoldsFounder
I've loved sport for as long as I can remember. Trails, waves, skateparks: if it got my heart racing, I was in. I still chase that feeling today, whether that's an ultra or jumping out of a plane.
That love turned into a career. In nearly 20 years I've gone from shredding hills to leading teams, from building Monster Energy's strategic sports partnerships, many of which still exist today, to running my own athlete management company, and on to making content that connects FMCG, tech and lifestyle brands with every kind of sport.
But the best bit has always been the people. I've watched core scenes grow, seen brands make work the scene and the pros genuinely loved, and felt them earn real respect from a crowd that doesn't hand it out easily. That never gets old.
And I've learned that the magic happens when everyone's in it together: the athletes, the event, the film, the paid and the earned, all running off one real story. That's what The Switch Dept is built for. Honestly, I can't wait to do it with you.
This is where I get really excited. One big idea, planned properly from day one, then your event, the athletes' channels, your social and your paid all telling the same story and lifting each other higher. When it all clicks, it flies.
I'm lucky to know some of the best trailblazers and pathfinders in the scene, and I love bringing the right people together. Real stories, real connections, real love for your product. That's when the magic happens.
You'll always get it straight from me, because I want your brand to land and be loved. Got a concept already? Bring it over and let's sweat the small details together until it's spot on.
We're here to make everybody look the best they can.
Two home courts
Amsterdam
Our base for the Benelux and mainland Europe, close to the brands, athletes and events that move the scene.
More about Amsterdam →London
Our base for the UK, for brands that want a sports culture partner who already knows the community.
More about London →