GemBet × Athletic Club
The brief
GemBet had just signed on as Athletic Club's Official Asian Betting Partner. Now the deal had to land properly.
They needed support on two fronts: getting the sponsorship contracts right, and developing the content to launch the partnership.
What we did
We worked through the sponsorship contracts with GemBet and made sure every agreement gave them full access and, when it was needed, player availability. No nasty surprises halfway through a shoot.
Then we built the launch content. Athletic Club's fans are some of the most devoted in football, so we put them at the heart of it: the shrines at home, the tattoos, the matchday buzz outside San Mamés.
The result
What the partnership delivered for GemBet.
A clear strategic lift in trust in the GemBet platform.
Standing alongside one of Europe's most storied clubs gave the brand real weight.
Full access and player availability, secured in writing from day one.