Takes the Plunge
The brief
Elite swimmers train twice a day and still have exams to pass. GoStudent wanted people to see the academic support it takes to do both.
The goal was awareness of a side of elite sport most people never think about, told by the athletes living it, and built to turn that attention into sign-ups.
What we did
Together with the Royal Spanish Swimming Federation, we created GoStudent Takes the Plunge: a hero film built around honest testimonials from swimmers Martina Manresa, Laura Cabanes and Pablo Ortega.
Then we made it work hard. We cut the script into multiple paid media adaptations, so the same story could reach the right people on every channel and drive them straight to sign up.
The result
From the paid media adaptations of the hero film.
Of the people reached, 70% clicked through.
Of those who clicked through and were contacted, 60% signed up.
Still worth it.