Perfect Match
The brief
Make tech feel at home on Valentine's Day, and keep it working long after.
A smartwatch isn't exactly a romantic gesture. So the idea flipped the matchmaking theme towards self-love and self-care: find the device that's the perfect match for your life, your style and the way you move.
What we did
Working alongside the creative director, we led the creative production and helped shape the concept, building a set of scenarios that matched each device to a different style and activity.
We cast real athletes, so every training scene looked and moved like the real thing, not a model holding a pose. Smart set and casting choices let us cover more scenarios in less time and get the most out of the budget.
And we made it move. Dynamic shots and video production gave the campaign real energy, ready for every channel.
The result
From a seasonal brief to a brand campaign.
What began as a Valentine's brief became a brand campaign that brought the whole wearables range together.
It lifted the brand and connected Huawei wearables with new audiences.
For every style, every activity and every wrist.