What's for Dinner?

Every evening, in every house, someone asks the same question: what's for dinner?

Martha Stewart × Marley Spoon wanted to own that moment in the US with a campaign that was funny, warm and impossible to skip, and that made the meal kit feel like the obvious answer.

The best answer to ‘what’s for dinner?’ is Martha Stewart turning up to cook it for you. The next best answer is a box of her recipes on your doorstep.

We built a comedic TV commercial and social content around that, with Martha dropping into a couple's kitchen mid-debate and settling it the only way she knows how.

Noel led the creative from inside Marley Spoon as in-house creative director, with AnalogFolk executing the campaign and Untold Fable producing the shoot in New York.

Martha's time on set was strictly limited, so every minute was planned before the cameras rolled. That meant a bespoke production built at short notice, and close work between the Marley Spoon brand team and Martha's own long-standing team to get it right first time.