Out of Office

Get the design world out of the office and into the running world.

Design week networking usually means panels, parties and the same conversations. Morrama and TDC PR wanted something more human: a playful, not-so-serious way for creatives to meet, move and actually talk. And Saucony wanted its latest running shoes on the feet of a crowd that really cares about design.

We connected the creative community with Milan's running scene. Crushers Running Club, who know the city's streets inside out, shaped the route and brought the energy of a real run club to the morning.

The format kept it easy to say yes to: a relaxed 5K run or walk that designers, founders, journalists and creators could join whatever their pace. Saucony's product innovation went straight onto their feet, so the shoes were part of the experience, not a display stand.

Then came the bit everyone remembers: the flags through the city centre, the stretch under the Arco della Pace, and the post-run coffee where the real conversations happened.