Run together
The brief
Stance wanted to properly connect with the trail running community. Not sponsor it from a distance. Be part of it.
So we teamed up with Dwell in Motion, a running community that already lives for this stuff, on a trip to one of trail running's most famous playgrounds: Mont Blanc.
What we did
‘Part race prep for UTMB Nice, part pure escape.’Dwell in Motion
Six days around Chamonix with the Dwell in Motion crew. Long climbs, sunrise runs, cold swims in glacier-fed streams, and the big one: the climb to La Jonction, around 1,600 m up from the valley floor with glaciers on both sides.
Stance was there in the kit and in the moments, not on a banner. Everything we captured was shared between Stance and the community, and built to work across both paid and earned.
Read the community's write-up →
The result
A trip that didn't stop at one trip.
One set of assets, shared between Stance and the community and used across paid and earned.
Something the community owns and keeps building on, not a one-off activation.
It grew into three more trips across Europe.