Average Joe To Pro
The brief
The best shooter in the history of basketball, in London for a day. How do you make that feel like SPORTbible?
Steph Curry was in town with Under Armour. The job was to turn a short window with an NBA superstar into something fans would actually watch to the end and share, not another sit-down interview.
What we did
We put it into SPORTbible's Average Joe To Pro series: one normal person, one of the best in the world, one lesson. For the basketball edition, TV presenter Josh Denzel got a shooting masterclass from Steph himself.
No studio. A fenced street court in London, a rack of balls and three fundamentals: how to stand, where to hold the ball and how to release it. Steph coaching, Josh trying, and the fun in between.
Cut for social and shared across LADbible Group's channels, it went live on 26 September 2018.
The result
Public view counts across LADbible Group's channels, November 2026.
Over a million views across platforms, and still being watched eight years on.
On SPORTbible's YouTube alone.
Stance, ball position, release. Simple, when Steph explains it.