Trick Questions
The brief
One of the greatest golfers of all time, one of the most famous stadiums in the world, and a few minutes to make it unmissable.
SPORTbible had Tiger Woods at Wembley in the build-up to The Open. The job was to turn that time into content that felt like SPORTbible, not a press call: fun, fast and made for a social feed.
What we did
We built the piece around a simple, repeatable format: Trick Questions. Tiger bounces, flicks and chips a golf ball around the Wembley turf while firing back answers to a rapid-fire Q&A about his career.
The contrast is the hook. Laser-focused answers, effortless ball control, and 90,000 empty seats behind him. It plays to the playful SPORTbible tone, and it shows a side of Tiger fans rarely get to see.
Cut short and punchy for social, it was made to travel across LADbible Group's channels.
1.1M on Facebook and 169K on YouTube, and still being watched eight years on.
Plus 91 comments on Facebook, most of them laughing at Tiger's straight-faced answers.
Best crowd Tiger's ever played to.